Make the most of mapping
For travel web sites, mapping is an integral part of the provision of information that helps sell the products.
Many holidaymakers regard location information as an essential part of the facts and figures they require to make the decision to purchase travel products.Maps, of course, are the perfect visual medium to display the location of hotels, local attractions, restaurants and other ground based services.
Some travel companies are using proprietary mapping technology whilst others are using mash-ups that include mapping from Microsoft, Google or other sources. Regardless, mapping technology is progressing fast and so it pays to keep abreast of what is happening.
Attendees at the event were able to see the latest thinking and the latest features from some of the leading experts in the field. Some of the presentations are available to download below: