TTI Summer Forum
Make the most of Analytics - 17 April 2012
Presentations and photos now online
More details >>
Presentations and photos now online
More details >>
Understanding how your business is performing is absolutely vital. Only then can one make the required decisions to steer your organisation to success.
Many businesses struggle to obtain the management information they need and to produce this in a useful format. Traditionally, much time has been spent manipulating spreadsheets, creating management information databases and using report writing tools. Yet there are now powerful analytics tools available that can provide you with the vital business information that you need.
Meanwhile, the online world has created a whole new requirement for analytical information. The web, mobile and social media are performing for your company for better or worse. You can leave them to their own devices or make the most of analytics to improve your return on investment to these channels.
Our expert panel of speakers gave an insight into 3 areas of business analytics.
To download the presentation click on the title
World Travel Market Update
Jo Marshall, Regional Account Manager - Technology & Online Travel, World Travel Market
Marketing Tracking & Web Analytics
Barbara Pezzi, Director of Analytics & Search Optimization, Fairmont Raffles Hotels International -
Barbara is recognised as one of the world's leading authorities on web analytics
Douglas Gray, Chief Solutions Officer, Head of Analytics Practice, Blue Star Infotech -
Doug has extensive experience in business analytics
Warren Lieberman, PhD Founder & President, Veritec Solutions -
Warren advises top companies on business analytics
To watch a video recording of Doug Gray & Warren Lieberman's session - click here.
Luke Alexander, Head of Digital, Four Communications -
Luke has extensive experience of the new area of social media analytics
The Forum took place during the first morning of eyefortravel's Travel Distribution Summit Europe.
This event is kindly sponsored by:
