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Revenue management is one of the most important disciplines to grasp in an industry such as travel that has a finite and perishable stock; finite because we cannot easily build more hotel rooms or increase flight seat capacity; perishable because one the flight has departed or the hotel stay date has passed, any unsold inventory has been irretrievably lost. It is not only vital to fill the rooms or seats but to do so whilst at the same time achieving the maximum revenue possible giving the demand environment.
The science (some call it an art) of revenue management aims to address this. It helps predict consumer demand to optimize inventory and price availability in order to maximize revenue.
For this Forum we have assembled a team of revenue management experts who will talk about this discipline from the perspectives of airlines, tour operators and hoteliers.
Do we all have the same issues?
Are there common solutions?
Can one industry sector learn from another?
Where does one start with revenue management?
These are just some of the questions that were addressed at the Forum. Watch the presentations and hear for yourself how you can make Money for Nothing!
To download the presentation - click on the speaker's name