TTIcodes - Examples of Use in the Distribution Cycle

 

 

 

Example 1 - Distribution Channel - Hotels displayed more than once

 

Numerous Distribution Channels take Availability feeds from bed-banks, wholesalers and other third parties such as Channel managers.

Very often they can show the same hotel twice or even thrice depending upon how the hotel has been set-up on the feeder system.

Using the hotel's TTIcode, this duplication no longer needs to occur.

This can achieved either by the Feeder system including the TTIcode, or the recipient distribution channel using the multi-code look-up which will identify the same hotel.

 

Example 2 - Change of Brand

 

With the TTIcode, keeping track of a change of brand is much easier as the hotel's TTIcode does not change.   Yes it may have a new brand, but this can be addressed.   Using the TTIcode as the reference point, a Distribution Channel can easily keep track of changes in a hotel's brand, easing the collation and processing of financial settlements, commission payments and management information.

e.g. Hotel changes brand on 30th September from Hilton to Starwood.   Using the TTIcode as reference point one can recognise that for stays prior to 30 September settlements will be with Hilton, on the 30th or thereafter Starwood.

Using the same example, it is very useful from a GDS perspective.

 

Example 3 - Mapping Accuracy

 

How many times have we seen a hotels map placement being in the sea, the river or the lake if you live in Chicago?   Using the TTIcode as the reference, one will receive the definitive and verified mapping information.

Also important for mobile applications that search for hotels near where you are based on the phone's GPS.   Perhaps this could be a useful add-on?   'Find all the hotels near to where I am!'

 

Example 4 - Hotel or Hotel Chain - Financial Settlements

 

Hotels receive invoices and settlement statements from Distribution Channels in many guises, some may even have the different ids depending upon which program the hotel is represented in.

e.g.  Hotel A may be id 1234 in brochure X, 5678 in brochure Y, ABCD in brochure Z

Using the TTIcode as the unique cross reference, Hotels can more readily process and reconcile invoices and statements both to/from a Distribution Channel.

This will also provide better financial analysis of what the total business generated by the channel is.

 

Example 5 - Pushing Information to Multiple Channels

 

Pushing information to multiple channels requires property ids to be continuously mapped by the hotel.

Thus if Hotel A wants to add a new channel it simply uses TTIcodes to find the cross reference of the hotel within the new channel or includes the TTIcode within the XML message set, based on OTA standards.

This also enables 3rd parties such as Channel Managers, and other intermediaries such as Pegasus, Multicom et al to use the TTIcode as a common reference point between the supplier and distribution channel.

 

 

 

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