Digital Travel – State of Play

Tuesday 20 September 2016

09:30 to 17:00

The Strand Palace Hotel London

Digital Travel has developed hugely since the early pioneers such as Holiday Inn and British Midland first offered consumers online bookability.   These first systems provided people with little more than a really frustrating search and book experience.

Contrast this with the current customer experience (Cx) and it is clear that digital travel has evolved; not beyond all recognition but perhaps to a stage only envisaged by sci-fi enthusiasts and the most forward of thinkers.

New entrants use of customer data, electronic connectivity with the travel industry, Cx and business process design are ahead of the game.   So, new intermediaries such as Expedia, Skyscanner and Airbnb have usurped the market position of many of the old intermediaries.

With this background to digital travel, TTI has organised this conference to place a marker in the ground, to assess the current state of play of digital travel.   Speakers provided their thoughts and opinions based on their own experiences of digital travel.

Click on the Speaker’s name to download the presentation

Click here to download the programme

Our thanks to Melt Content for sponsoring this event:

melt content digital marketing agency