The Social Revolution
Thursday 24 March 2011
Hesperia London Victoria Hotel
The Social Revolution is upon us. 2010 was the year in which the first few savvy travel companies realised that social media is a profitable customer communication channel. This year it is going mainstream as a viable online marketing and customer service tool.
From the early days of blogging, social media has moved on to embrace user generated content, YouTube videos, tweeting as an interactive customer communication channel and Facebook with over 500 millions active users. The latest mobile apps such as foursquare are now bringing geo-relevance to social media which is bound to impact on tourism.
In 2011 it is going to be vital for all travel and tourism organisations to understand how to capitalise on social media.
With this in mind, TTI assembled a group of experts who talked about their experiences of social media.
Click on the presentation title to download:
It’s good to Tweet (presentation unavailable)
Vikki O’Neill, Marketing & Branding Manager, Giraffe
This event was sponsored by
For more information see the report by Linda Fox in our Newsletter – May 2011