The Social Revolution

Thursday 24 March 2011

Hesperia London Victoria Hotel

The Social Revolution is upon us.   2010 was the year in which the first few savvy travel companies realised that social media is a profitable customer communication channel. This year it is going mainstream as a viable online marketing and customer service tool.

From the early days of blogging, social media has moved on to embrace user generated content, YouTube videos, tweeting as an interactive customer communication channel and Facebook with over 500 millions active users. The latest mobile apps such as foursquare are now bringing geo-relevance to social media which is bound to impact on tourism.

In 2011 it is going to be vital for all travel and tourism organisations to understand how to capitalise on social media.

With this in mind, TTI assembled a group of experts who talked about their experiences of social media.

speaker_group

Click on the presentation title to download:

It’s good to Tweet (presentation unavailable)
Vikki O’Neill, Marketing & Branding Manager, Giraffe

Making friends
Colm Hanratty, Editor, Hostelworld.com

Capitalising on video
Matt Rhodes, Clients Services Director, FreshNetworks

Visit Britain
Justin Reid, Head of Digital and Social Media, VisitBritain
Adriana Conte, Social Media Programme Manager, VisitBritain

What’s the Buzz?
Tim Gunstone, Managing Director, Eyefortravel

Mobile & Social Media
Jeroen Van Velzen, CEO, The Sound of Data

Building & Growing your own online Community
Anthony Rawlins, Managing Director, Digital Visitor
Angela Fenocchi, PR and New Product Development Manager, Warner Leisure Hotels

Programme

Delegate list

This event was sponsored by

wtm_spring2011_logo         nh_hoteles_spring2011_logo-1

For more information see the report by Linda Fox in our Newsletter – May 2011