Make the most of mapping
16 June 2009
The Institute of Engineering & Technology
Savoy Place London WC2R 0BL
For travel web sites, mapping is an integral part of the provision of information that helps sell the products.
Many holidaymakers regard location information as an essential part of the facts and figures they require to make the decision to purchase travel products. Indeed, they may baulk at the purchase if this information is not available.
Maps, of course, are the perfect visual medium to display the location of hotels, local attractions, restaurants and other ground based services.
Some travel companies are using proprietary mapping technology whilst others are using mash-ups that include mapping from Microsoft, Google or other sources. Regardless, mapping technology is progressing fast and so it pays to keep abreast of what is happening.
What are the latest developments in mapping technology? What can actually be achieved? Is there more functionality to be had from location information than just displaying maps?
All these questions and more were answered at the Forum where TTI had assembled a team of experts to discuss the latest thinking & features on this subject.
Click on the presentation title to download:
Idit Gazil-Berger, Solution Specialist, Microsoft – Bing
This event was kindly sponsored by:
Find out more in the report by Linda Fox in our Newsletter – August 2009