Home > Events > Past Events > TTI Summer Forum 2011 – Beyond Search

Beyond Search

Wednesday 11 May 2011

Travel Distribution Summit Europe 2011

Business Design Centre 52 Upper Street London N1 0QH

Maximising your presence on the search engines used to be so simple. You would pack your website with keywords and watch your site rise up the rankings. Then cross-linking to as many sites as possible became the key practice.

The search engines, realising how their results were being manipulated, have developed far more sophisticated algorithms to display search results that now truly reflect what consumers want to see.

Search engine marketing came into vogue when the engines realised that businesses would be happy to advertise, bidding on keywords to display their adverts.

Now, reaching the consumer has become far more complex. Social media has a vital role to play. Those who have successfully tapped into this customer communication channel have found that it not only raises brand awareness but can also drive significant sales.

Key to success is developing an effective integrated approach to brand engagement that brings together social media, search engine optimisation and search engine marketing to form a cohesive promotional strategy.

All your consumer communications now need to be aligned to a common theme so that your potential customers receive a consistent message across all touchpoints.

myers_endacott_hill phuller_foux