Make the Most of Analytics

Tuesday 17 April 2012

Business Design Centre 52 Upper Street Islington London N1 0QH


Understanding how your business is performing is absolutely vital. Only then can one make the required decisions to steer your organisation to success.

Many businesses struggle to obtain the management information they need and to produce this in a useful format. Traditionally, much time has been spent manipulating spreadsheets, creating management information databases and using report writing tools. Yet there are now powerful analytics tools available that can provide you with the vital business information that you need.

Meanwhile, the online world has created a whole new requirement for analytical information. The web, mobile and social media are performing for your company for better or worse. You can leave them to their own devices or make the most of analytics to improve your return on investment to these channels.

Our expert panel of speakers gave an insight into 3 areas of business analytics.

To download the presentation click on the title

World Travel Market Update
Jo Marshall, Regional Account Manager – Technology & Online Travel, World Travel Market
barbara_pezzi_150h_113wBarbara Pezzi, Director of Analytics & Search Optimization, Fairmont Raffles Hotels International
Barbara is recognised as one of the world’s leading authorities on web analytics
Marketing Tracking & Web Analytics
douglas_gra_150h_113wDouglas Gray, Chief Solutions Officer, Head of Analytics Practice, Blue Star Infotech
Doug has extensive experience in business analytics
Business Analytics
warren_lieberman_150h_113wWarren Lieberman, PhD Founder & President, Veritec Solutions
Warren advises top companies on business analytics

To watch a video recording of Doug Gray & Warren Lieberman’s session – click here.

luke_alexander_150h_113wLuke Alexander, Head of Digital, Four Communications
Luke has extensive experience of the new area of social media analytics
Social Media Analytics

The Forum took place during the first morning of eyefortravel’s Travel Distribution Summit Europe.

Forum Programme

Delegate List

This event is kindly sponsored by:

blue_star_infotech_logo eyefortravel_2 wtm_technology_online_travel_2012_20pc