About TTI
About The Travel Technology Initiative
At TTI, we instigate and deliver industry-changing initiatives, spark meaningful connections, and share knowledge that empowers travel professionals to innovate.
Our Values:
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Instigate & Deliver: We lead by example with transformative projects.
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Community Focus: We cultivate a supportive network of peers.
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Enlighten & Educate: We provide continuous learning through events and insights.
TTI Initiatives
Some 20 years ago, TTI, collaborating with the travel industry, developed a ferry reservations protocol (Unicorn) that was used by many tour operators and ferry companies and is still in use today..
Since this time, TTI has grown and flourished with its instigation of three new technology initiatives. Its key initiatives include TTIcodes which has become, over a 10-year period, one of the industry standards in Europe for collating and de-duplication of hotel availability. The development of TTIcodes was closely followed by TTIplaces, planned to champion customer’s user experience and TTIrooms which improves electronic room matching. All three initiatives are designed to improve business efficiency and profitability of tour operators, travel resellers and OTA’s alike.
Conferences and Events
TTI’s extensive conference and events programme underpins and supports TTI’s product development initiatives and the two aspects of the organisation are intrinsically linked. In addition, TTI creates a unique environment where members and industry professionals can network, collaborate and build powerful long-lasting alliances.
TTI's Heart in the Travel Industry
All of these factors make TTI an important reference point for members and travel professionals assisting with their development and creating a ‘growth mindset’ to power their businesses forward.
It is run by senior executives from the industry sector that both understand the complexity of travel industry and add value.
In conclusion, TTI has its heart in the travel community, always striving to deliver the very best with its business mantra of enrich, enlighten and empower!
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TTI Partners
TTI has formed valuable relationships with Travel Trade Bodies over the years and is committed to taking an active role in their promotion and growth.
If you are interested in developing a partnership with TTI please email phippa.barrett@tti.org.