Content Distribution for Hotels

Why Content Distribution?

TTI has a long-standing relationship with its service partner - GIATA GmbH. Through this relationship, TTI is able to offer GIATA Drive to individual hotels and hotel chains.

Rate parity is a familiar concept within the hotel industry. Content parity is something new but it can make the difference between taking a booking or that booking going to a competitor.

There is a wide disparity across distribution channels of how a hotel’s story is told. Non-bookable content such as key facts, images, Covid safety standards, facility hours of operations are all critical to guests' booking decisions. Distributing consistently high quality content is a proven element of a successful hotel booking channel strategy.

What is GIATA Drive?

GIATA Drive was conceived to provide hotels with a swift and capable tool to enable non-bookable content to be uniformly and consistently distributed across the many distribution channels upon which they might be on-sale.

Any content updates made by a hotel within GIATA Drive are automatically distributed across 21,500 channels in 70 countries. Content is translated into 24 languages.

Features

Distribution of your COVID-19 health, hygiene and safety information from DRIVE directly into your Business Profiles on Google
Distribution of your Hygiene standards and Closing & Reopening dates!
Hotel Image distribution
Fact / amenity distribution
Multilingual descriptive content production in 24 languages
Direct distribution via GIATA to 21,500 sales channels in over 70 countries
Open Content Link available to all other 80,000 global OTAs, Tour Operators, Travel Agencies, Bedbanks and DMCs
Database for your own Website
The Open Content Link makes your content available as a regular Website/HTML and XML, JSON and ZIP

Partnership with Google

Google Hotel Search is rapidly becoming the meta-travel resource of choice.
In December 2020, Google and GIATA extended their cooperation to include Covid-related health and safety facts from GIATA Drive into Business Profiles on Google.
The Covid-19 hygiene hub is maintained by hotels in GIATA Drive
Hoteliers are now able to distribute their Covid-19 health, hygiene and safety information directly from their GIATA Drive accounts into their Business Profiles on Google.
The perfect solution to distribute your hotel content. Try GIATA Drive for yourself: https://www.giata.com/en/giata-drive-en/

For More Information about Content Distribution for Hotels

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