Content Distribution for Hotels

Why Content Distribution?

TTI has a long-standing relationship with its service partner - GIATA GmbH. Through this relationship, TTI is able to offer GIATA Drive to individual hotels and hotel chains.

Rate parity is a familiar concept within the hotel industry. Content parity is something new but it can make the difference between taking a booking or that booking going to a competitor.

There is a wide disparity across distribution channels of how a hotel’s story is told. Non-bookable content such as key facts, images, Covid safety standards, facility hours of operations are all critical to guests' booking decisions. Distributing consistently high quality content is a proven element of a successful hotel booking channel strategy.

What is GIATA Drive?

GIATA Drive was conceived to provide hotels with a swift and capable tool to enable non-bookable content to be uniformly and consistently distributed across the many distribution channels upon which they might be on-sale.

Any content updates made by a hotel within GIATA Drive are automatically distributed across 21,500 channels in 70 countries.  Content is translated into 24 languages.

Features
  • Distribution of your COVID-19 health, hygiene and safety information from DRIVE directly into your Business Profiles on Google

  • Distribution of your Hygiene standards and Closing & Reopening dates!

  • Hotel Image distribution 

  • Fact / amenity distribution

  • Multilingual descriptive content production in 24 languages

  • Direct distribution via GIATA to 21,500 sales channels in over 70 countries

  • Open Content Link available to all other 80,000 global OTAs, Tour Operators, Travel Agencies, Bedbanks and DMCs

  • Database for your own Website

  • The Open Content Link makes your content available as a regular Website/HTML and XML, JSON and ZIP

Partnership with Google
  • Google Hotel Search is rapidly becoming the meta-travel resource of choice.

  • In December 2020, Google and GIATA extended their cooperation to include Covid-related health and safety facts from GIATA Drive into Business Profiles on Google.

  • The Covid-19 hygiene hub is maintained by hotels in GIATA Drive

  • Hoteliers are now able to distribute their Covid-19 health, hygiene and safety information directly from their GIATA Drive accounts into their Business Profiles on Google.

  • The perfect solution to distribute your hotel content. Try GIATA Drive for yourself: https://www.giata.com/en/giata-drive-en/

For More Information about Content Distribution for Hotels

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