Author Mark Lenahan. TL;DR Airlines are rebuilding their core systems around Offers and Orders, replacing PNRs, tickets, filed fares and booking classes over the next decade or more. This shift, known as Modern Airline Retailing (MAR), aims to copy digital natives like Amazon and Uber, with richer content, dynamic pricing and better servicing across every channel. New architectures such as OOSD (Offer, Order, Settle, Deliver) will gradually replace today’s PSS platforms and c

Dreaming, Planning, Booking, Experiencing, and Sharing, has underpinned how travel companies think about customer journeys for more than a decade. With AI rapidly reshaping behaviour and expectations, each stage will evolve.

Sponsored by Inspiretec The Future is Agentic: AI and Travel Tech Reimagined A seismic shift in travel looms. Agentic commerce is poised...

This blog post is written by Jon Pickles, Chairman, TTI As Chairman of the Travel Technology Initiative (TTI), I see first-hand how fast...

This blog post is written by Jon Pickles, Chairman, TTI AI is evolving fast. What started as a wave of generative capabilities is now...

This blog post is written by Janet Butler, Director, TheWorkingSolution.com Andy Washington, GM Europe, Trip.comGroup Andy Washington,...

What Is an API? An Application Programming Interface (API) is a set of protocols and tools that allow different software systems to...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Foundation. Current messaging protocols, rooted...

The Problem For many years online travel companies, hotel bedbank providers and any provider of 3rd party accommodation have had a major...

This report of Parlez with Paul with Brent Hoberman CBE is written by Justyn Barnes. The webinar took place on 24 February 2025. Paul...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. Building on the November post on...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. Offer and order management are crucial...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. A trend in software development for...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. There’s something soon to be announced...

This blog post is written by Janet Butler, Director, TheWorkingSolution.com David Stewart, CEO of Travelshift, took TTI delegates on a...

This blog post is written by Janet Butler, Director, TheWorkingSolution.com. Hallucinations occur when AI algorithms generate outputs...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. Think of APIs as a means to transport...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. Community standards make travel retail...

Ever since Microsoft bought into OpenAI’s ChatGPT, it has been busy developing ways in which AI will be useful to every worker in the...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. As explained in Wikipedia, “Game theory...