Dreaming, Planning, Booking, Experiencing, and Sharing, has underpinned how travel companies think about customer journeys for more than a decade. With AI rapidly reshaping behaviour and expectations, each stage will evolve.

Sponsored by Inspiretec The Future is Agentic: AI and Travel Tech Reimagined A seismic shift in travel looms. Agentic commerce is poised...

This blog post is written by Jon Pickles, Chairman, TTI As Chairman of the Travel Technology Initiative (TTI), I see first-hand how fast...