We’re excited to share this valuable guide, created by our partners Vamoos, with contributions from our chairman, Jon Pickles. This resource is designed to help travel businesses harness the power of AI to streamline operations, enhance customer service, and scale smarter.  AI is rapidly transforming the travel industry, with 90% of professionals already using AI tools to improve efficiency. If you’re new to AI, it may seem daunting at first, but this guide breaks it down int

Tim Wright -  It is with deep sadness that TTI announce the sad passing of Tim Wright, a much loved and admired figure within the Travel Technology Community.  Tim started his Travel Career at TWA airlines and quickly rose through the ranks. He went on to join the GDS Worldspan from its conception in 1990, acting in the capacity of Vice President Business Development, EMEA a role he held for 14 years. He was an instrumental figure head in early the development of the company

Five Signals Every Travel Tech Leader Should Be Building For Now according. to Amadeus Travel Trends 2026 Report for Travel Tech Leaders (Inspired by the Amadeus Insights / Globetrender “Travel Trends 2026” report.) TL;DR: Travel Trends 2026 for Travel Tech Leaders Five big shifts : Pets as real travellers, AI-blended trip planning, new long-range routes, fandom-fuelled trips and configurable hotel stays. All are powered by data, AI and new infrastructure. Data gets granular

Author Mark Lenahan. TL;DR Airlines are rebuilding their core systems around Offers and Orders, replacing PNRs, tickets, filed fares and booking classes over the next decade or more. This shift, known as Modern Airline Retailing (MAR), aims to copy digital natives like Amazon and Uber, with richer content, dynamic pricing and better servicing across every channel. New architectures such as OOSD (Offer, Order, Settle, Deliver) will gradually replace today’s PSS platforms and c

Dreaming, Planning, Booking, Experiencing, and Sharing, has underpinned how travel companies think about customer journeys for more than a decade. With AI rapidly reshaping behaviour and expectations, each stage will evolve.

Sponsored by Inspiretec The Future is Agentic: AI and Travel Tech Reimagined A seismic shift in travel looms. Agentic commerce is poised...

This blog post is written by Jon Pickles, Chairman, TTI As Chairman of the Travel Technology Initiative (TTI), I see first-hand how fast...

This blog post is written by Jon Pickles, Chairman, TTI AI is evolving fast. What started as a wave of generative capabilities is now...

This blog post is written by Janet Butler, Director, TheWorkingSolution.com Andy Washington, GM Europe, Trip.comGroup Andy Washington,...

What Is an API? An Application Programming Interface (API) is a set of protocols and tools that allow different software systems to...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Foundation. Current messaging protocols, rooted...

The Problem For many years online travel companies, hotel bedbank providers and any provider of 3rd party accommodation have had a major...

This report of Parlez with Paul with Brent Hoberman CBE is written by Justyn Barnes. The webinar took place on 24 February 2025. Paul...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. Building on the November post on...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. Offer and order management are crucial...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. A trend in software development for...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. There’s something soon to be announced...

This blog post is written by Janet Butler, Director, TheWorkingSolution.com David Stewart, CEO of Travelshift, took TTI delegates on a...

This blog post is written by Janet Butler, Director, TheWorkingSolution.com. Hallucinations occur when AI algorithms generate outputs...

This blog post is written by Stu Waldron from TTI's Associate Organisation: Open Travel Alliance. Think of APIs as a means to transport...