Digital Travel 4.0
Thursday 19 September 2019
Holiday Inn London – Kensington Forum
The global online travel market was worth more than $629 billion in 2017 and is predicted to reach almost $818bn by 2020. (Source: Statista, 2018).
Consumers are switching from the pre-Internet ways of researching and booking travel to using their mobile phones, tablets and computers. There may come a time when only the smallest percentage of travel is researched and booked offline.
Digital Travel 4.0 holds out the prospect that online travel will be the new norm with search and book capabilities that are intuitive and easy to use. Aided by artificial intelligence driven personalisation, consumers will be able to quickly home in on the products they want rather than spending hours and hours of research, trawling websites.
Travellers will continue to want real holiday experiences, whether these are sitting on the beach soaking up the sun, hiking through a rain forest or visiting an ancient, archaeological site. However, through the latest developments in virtual reality they will be able to sample their preferred holidays before committing their time and money.
Clearly, it is vital that every travel company embraces digital travel. There is no universal approach to this. Every travel business is different. Planning strategies that are appropriate to your business is the way forward.
For a tailor-made travel tour operator this might mean providing inspirational online content and then having the messaging and voice capabilities needed to engage potential customers in conversation. For a mass market package holiday company this might mean a high degree of automation providing an intuitive and speedy booking capability, minimising the need for staff input. For a tourist attraction this might mean providing comprehensive digital content online and augmented and virtual reality support at the actual attraction.
For Digital Travel 4.0, TTI assembled a group of expert speakers. They spoke about building digital travel businesses, using the latest digital technology to enhance the tourism experience, moving legacy businesses towards the digital world and how digital travel is set to develop over the next few years.
Click on speakers’ names to view their presentations
- Joss Croft, CEO, UKinbound
- Nick Cooper, Head of Market UK, HolidayPirates
- Barrie Kelly, Chief Executive, Visit Greenwich
- Rene Frey, CEO, Insight Guides
- Paul Rodgers, Chairman, Vendorcom
- Tony Bean, Director, Vamoos
- Emily Andrews, Direct and Digital Travel Marketing Specialist, Advantage Travel Partnership