AI and the Rise of the Bot

Tuesday 13 March 2018

10:00 to 16:45 (coffee and registration from 09:30)

Strand Palace Hotel
372 Strand, London, WC2R 0JJ (nearest undergrounds: Charing Cross & Covent Garden)

Artificial Intelligence (AI) is driving a paradigm shift in the way we use data and is giving rise to intelligent bots that are almost human in their interactions.


The talk is no longer of big data.  The massive amount of customer-centric information being held by travel companies and other businesses is now taken for granted.  It has been generally accepted by the public that organisations will use their personal data to improve customer interaction.  Achieving this is where artificial intelligence comes in.

Artificial intelligence was founded as an academic discipline in 1956.  The field was based on the claim that human intelligence can be so precisely described that a machine can be made to simulate it. However, it is only in recent times that AI applications have properly advanced.  This is as a result of the continuing advances in computing technology which has provided the processing capability needed to power AI.

Fundamental to artificial intelligence is a computer’s ability to learn. For an example of how far this has developed, take AlphaZero,  developed by Google’s DeepMind AI lab.  After being programmed with the rules of chess (but given no information on play strategies), in just four hours DeepMind AI had mastered the game to such an extent that it was able to beat the preivous, highest-rated chess-playing program – Stockfish.

Back in the real world, AI is giving rise to bot applications that utilise and analyse data.  They have a learning capability that allows them to mimic human interaction.  Combine this with the latest speech processing  technology and the result is low cost chatbots such as the Amazon Echo and Google Home that have great utility and yet are very simple to use.  You just talk to them.

The opportunity of utilising data, applying artificial intelligence and developing bot applications is being grasped by the travel industry.  Forward thinking travel organisations are finding that they can offer higher levels of customer service, increase customer satisfaction and raise sales levels by introducing AI-driven bots to their customer base.

For this conference, TTI has brought together a group of experts from across the travel industry who are already applying artificial intelligence and have already developed customer-facing bots.  What is being achieved right now is highly impressive.  Attend this conference and hear for yourself about their learnings and experiences of AI and the Rise of the Bots.



  • Michael Mrini, Director of Information Technology, Edwardian Hotels
  • Ludvig Gee, Software Engineer – Stina AI bot, Stena AB
  • Jean Noel Lau Keng Lun, Senior Director, Product Marketing, Egencia
  • Amir Segall, Vice President of Global Supply, HotelTonight
  • Dr Kevin Ashbridge, Vice President Global Travel, Leisure & Hospitality Solutions, SDL plc
  • LaraFox, Director, Objective Computing
  • Joerg Esser, Partner, Roland Berger
  • Sunil Shirguppi – SVP – Center of Excellence – Analytics, Happiest Minds

Click this link to download the conference leaflet with full agenda

TTI wishes to thank the following for kindly sponsoring this event:




TTI members – 2 free delegates
(Additional TTI member delegates and Unicorn licence holders £50 + VAT)

AAC / AITO / ADVANTAGE / BETA / ETOA / GTMC / IFITT / OpenTravel / RMAPI / members – £195 + VAT

Others – £295 + VAT