Hands-On with Customer Engagement

Thursday 13 June 2019 (10:00 to 13:00)

Holiday Inn London – Kensington Forum


Pro-active customer engagement is one of the critical success factors propelling business profitability.

It is a well known marketing fact that it can cost many times more to win a new customer than to keep an existing customer repeatedly purchasing your products. Yet, in today’s digital world customers have become increasingly fickle and disloyal. Moreover, many consider the entire online environment to be impersonal, not naturally lending itself to building close one to one relationships.

In fact, opportunities for meaningful customer engagement in the digital world are many and varied. From the first time a potential customer hits your website through the many years of a customer’s entire life cycle with your organisation there are ongoing potential touchpoints that, if well managed, can strengthen the bonds between your customers and your brand.

This might include personalising website content, providing engaging social media, sending relevant email communications, requesting customer feedback and more.

In the corporate travel community, customer engagement is quite different to the B2C world. There is an engagement hierarchy where travel management companies (TMCs) need to engage with business travellers, those that are booking on behalf of the travellers and at multiple levels within the actual corporations – be it the senior executives who will agree to engage in ongoing relationships with TMCs or management within financial departments who require detailed reporting of their executives’ travel expenditure.

Hands-On with Customer Engagement, TTI’’s Summer Forum, aims to cover some of the practicalities and methodologies you can use to build better relationships with your customers, keeping them engaged with your business rather than your competitors’.

TTI has lined up a team of expert speakers who, from their own hard won experience, will tell you about the customer engagement techniques that they know really work.

If you are at all interested in better engaging with your customers, TTI’s Summer Forum is a must attend event. Come along and learn how to be Hands-On with Customer Engagement.

Speakers and Agenda

09:30 Registration and coffee
10:00 Welcome – Tim Wright, Chairman, TTI
10:10 Customer Engagement Reimagined – Paul Stephen, CEO, Sagittarius
10:35 Engaging with Corporate Travel Customers – Dave Bishop, Commercial Director, Gray Dawes Group
11:00 Panel Session
11:20 Coffee
11:50 Passionate about Social – Grounded in Performance – Katy Howell, CEO Immediate Future
12:15 The Customer Engagement Advantage – David Forder, Head of Marketing, The Advantage Travel Partnership
12:40 Panel Session
13:00 Sandwich Buffet Lunch
13:45 Using TTIcodes, TTIplaces and other TTI products for customer engagement – Peter Hazel, Projects Coordinator, TTI
15:15 Close and Refreshments

 

Registration

  • TTI members – 2 free delegates
    (Additional TTI member delegates and Unicorn licence holders £25 + VAT)
  • AAC / AITO / ADVANTAGE / BETA / ETOA / GTMC / IFITT / OpenTravel / RMAPI / Tracommy members £55 + VAT
  • Others £95 + VAT

Click button to register on Eventbrite.

 

Sponsors

TTI wishes to thank the following for kindly sponsoring this event: