Author Mark Lenahan. TL;DR Airlines are rebuilding their core systems around Offers and Orders, replacing PNRs, tickets, filed fares and booking classes over the next decade or more. This shift, known as Modern Airline Retailing (MAR), aims to copy digital natives like Amazon and Uber, with richer content, dynamic pricing and better servicing across every channel. New architectures such as OOSD (Offer, Order, Settle, Deliver) will gradually replace today’s PSS platforms and change how...

Dreaming, Planning, Booking, Experiencing, and Sharing, has underpinned how travel companies think about customer journeys for more than a decade. With AI rapidly reshaping behaviour and expectations, each stage will evolve.

Sponsored by Inspiretec The Future is Agentic: AI and Travel Tech Reimagined A seismic shift in travel looms. Agentic commerce is poised...