Five Signals Every Travel Tech Leader Should Be Building For Now according. to Amadeus Travel Trends 2026 Report for Travel Tech Leaders (Inspired by the Amadeus Insights / Globetrender “Travel Trends 2026” report.) TL;DR: Travel Trends 2026 for Travel Tech Leaders Five big shifts : Pets as real travellers, AI-blended trip planning, new long-range routes, fandom-fuelled trips and configurable hotel stays. All are powered by data, AI and new infrastructure. Data gets granular : Pets, room...

Author Mark Lenahan. TL;DR Airlines are rebuilding their core systems around Offers and Orders, replacing PNRs, tickets, filed fares and booking classes over the next decade or more. This shift, known as Modern Airline Retailing (MAR), aims to copy digital natives like Amazon and Uber, with richer content, dynamic pricing and better servicing across every channel. New architectures such as OOSD (Offer, Order, Settle, Deliver) will gradually replace today’s PSS platforms and change how...

Dreaming, Planning, Booking, Experiencing, and Sharing, has underpinned how travel companies think about customer journeys for more than a decade. With AI rapidly reshaping behaviour and expectations, each stage will evolve.